Paid Search Account Manager at BMG360 | USA

BMG360

Paid Search Account Manager

USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid search management with cross-functional collaboration and data-driven optimization to maximize campaign performance.

Own end-to-end paid search management, including structure, bidding, and landing pages.
Must-have: 5+ years managing Paid Search with Google Ads & Microsoft Ads.
Standout: GA4/Looker Studio and data-driven experimentation with A/B tests.

Job Description

Responsibilities

Develop and implement paid search strategies across platforms such as Google Ads & Microsoft Ads
Conduct keyword research, audience targeting, and competitive analysis to enhance campaign performance.
Manage campaign structures, including ad groups, keyword lists, ad creatives, extensions, and landing pages.
Work cross-functionally with Creative, Paid Social, SEO, and CRO teams to develop high-converting ad creatives, ad copy, share performance insights, and collaborate on landing page optimization.
Continuously monitor and optimize campaigns to meet client KPIs
Adjust bids, budgets, ad copy, and landing pages to improve efficiency and maximize profitability.
Implement scaling strategies while maintaining performance goals.
Conduct data analysis, hypothesis testing, and A/B experiments to improve campaign results.
Leverage tools like Google Analytics (GA4) & Looker Studio to track performance and provide insights.
Develop and maintain reports/dashboards using Google Sheets, Excel , Looker Studio, while utilizing our data warehousing tools .

Requirements

5+ years of hands-on experience managing Paid Search campaigns , preferably in an agency or performance marketing environment.
Strong expertise in Google Ads & Microsoft Ads
Proficiency in Google Looker Studio & Google Analytics (GA4)
Advanced data analysis skills using Excel/Google Sheets (pivot tables, formulas, data visualization, etc.) .
Strong verbal and written communication skills , with the ability to present insights and collaborate with internal and external stakeholders.
Highly organized with exceptional time management skills , capable of handling multiple projects and deadlines.
Solid understanding of pixel tracking, UTM parameters, and server-side tracking

Preferred

Experience running app-based campaigns in Google Ads and Apple Search Ads.
Hands on experience managing Local Service Ads (LSAs)
Retail media experience managing campaigns in Amazon Ads.
Experience running YouTube Ads and understanding video-based performance marketing.

BMG360

BMG360 is a team of performance marketing and lead generation experts. For over 20 years we’ve been delivering proven, scalable results. Here’s how: Our holistic, 360° approach gives us a full view of the media landscape, connecting every channel to drive engagement at every funnel stage. Performance technology and historical data give us an edge to test, pivot, and optimize in real time. That means faster decisions, smarter media placements, and creative that performs. Our clients partner with us for performance marketing that delivers growth speed and results at scale. And as an employee of BMG360, you'll interact with peers across every area of the business, supporting and learning from one another. You'll help grow our client’s businesses while growing BMG360 and your own career.

Founded in 2003

Shelton, Connecticut, US

169 employees (63 in marketing)

www.bmg360.com