Paid Media Strategist at RedTag | Louisville, KY

RedTag

Paid Media Strategist

Louisville, KY (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Build and own multi-channel paid campaigns with data-driven optimization, turning complex performance signals into ROI-ready guidance for clients while elevating a high-performing team.

Campaign Execution: Own end-to-end multi-platform campaigns from setup through optimization.
Data to Decisions: Use segmentation and A/B testing to drive measurable ROI and present executive insights.
Platform & Team Leadership: Stay ahead of changes, collaborate across functions, and mentor junior buyers.

Job Description

Responsibilities

Own multi-channel paid campaigns end-to-end across Meta, Google, TikTok, LinkedIn, and programmatic channels.
Turn data into decisions with segmentation, A/B testing, and ROI-focused analytics, presenting executive-ready insights to clients.
Stay ahead of platform changes, new formats, and emerging channels to inform proactive strategy.
Collaborate with creative, strategy, and data teams to improve creative quality and landing-page performance.
Mentor junior buyers and foster a high-performance culture.

Requirements

3+ years running paid media, ideally in an agency environment.
Strong hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads Manager.
Understanding of conversion tracking, attribution modeling, GA4, and Looker Studio.
Experience managing large-scale budgets with proven results.
Ability to translate complex performance data into executive-level insights.
Google Ads or Meta Blueprint certifications are a plus — not a dealbreaker.

Benefits

Ongoing training, certifications supported, and a culture where your growth is part of the plan.

RedTag

REDTAG, a chain of value fashion and home stores is a refreshing concept in today's retail scenario.REDTAG is part of BMA International group which, being one of the oldest & foremost retail houses in the GCC, has achieved important milestones in retail, fashion and lifestyle over the last three decades. With its vision to be the preferred Value Retail Brand for Fashion and Home ware, REDTAG has made its mark in a competitive world becoming a favorite of families that look forward to the latest in fashion and style along with a truly enjoyable shopping experience. The REDTAG Group, currently with 200+ fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. This coupled with an ambitious plan to open at least 15 new REDTAG stores per year in malls as well as high streets has seen the REDTAG brand become a leader in the value fashion and lifestyle market.The REDTAG group’s biggest asset is its diversity of talent : 4500+ People from over 30 parts of the world, working across 150+ Stores across Middle East and Asia but driven by the same set of corporate Values and a shared Passion, Commitment and creativity to deliver the REDTAG promise of Value.If a career with the region's leading fashion retailer excites you, mail your resume to careers@redtag.ae for exciting career opportunities.

Founded in 2006

Dubai, Dubai, ARE

1.6K employees (242 in marketing)

www.redtag-stores.com