Responsibilities

• Plan, launch, manage, and optimize paid search, paid social, and display campaigns.
• Manage campaigns across Google Ads, Microsoft Advertising, Meta Ads Manager, and other relevant platforms.
• Conduct audience, keyword, competitor, and search-behavior research.
• Monitor budgets, pacing, bids, targeting, creative performance, and campaign goals.
• Analyze campaign and website data to explain what is happening, why it is happening, and what to do next.
• Create performance reports with clear insights and recommendations.
• Present campaign performance and strategy directly to clients.
• Implement and validate pixels, tags, conversion events, UTMs, and audience tracking.
• Coordinate with internal teams, external vendors, publishers, and data providers.
• Support quality assurance and review processes for regulated-industry campaigns.

Requirements

• 2–3 years of hands-on paid media experience, preferably at an agency.
• Experience with Google Ads, Microsoft Advertising, and Meta Ads Manager.
• Familiarity with display, programmatic, or publisher-direct advertising.
• Working knowledge of Google Analytics 4 and digital campaign measurement.
• Experience implementing or validating conversion tracking and audience tags.
• Strong analytical skills and the ability to turn data into clear recommendations.
• Excellent organization, attention to detail, and written and verbal communication skills.
• Comfort managing multiple accounts and communicating directly with clients.

Preferred

• Healthcare, pharmaceutical, financial services, or other regulated-industry experience.
• Familiarity with medical, legal, and regulatory review processes.
• Google Ads, Microsoft Advertising, Meta, or Google Analytics certifications.
• Experience with Google Tag Manager, Looker Studio, Excel, or Google Sheets.

Benefits

• Medical, dental, and vision benefits
• 401(k)
• Paid vacation, sick time, and company holidays