Responsibilities

• Strategy: - Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey - Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel. - Connect media strategy to broader marketing and business objectives - Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks.
• Execution: - Launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.). - Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance. - Collaborate closely with creative and account teams to bring campaigns to life.
• Client Partnership: - Lead client conversations, translating paid media complexity into clear, actionable recommendations. - Proactively flag opportunities, risks, and trends before anyone asks. - Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix. - Help clients connect the dots across every touchpoint, not just optimize the dials within one channel.

Requirements

• Bachelor's degree
• 5–8 years of experience in paid media, with a focus on B2B campaigns
• Agency experience managing multiple clients and complex priorities
• Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs
• Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing; programmatic and ABM experience are a plus
• Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel
• Experience with Google Analytics, Google Tag Manager, or Looker Studio are a plus
• Comfortable working both strategically and tactically; willing to dive into platform details when needed
• Strong written and verbal communication skills
• Strong project management skills and exceptional attention to detail

Preferred

• ABM experience
• Programmatic experience

Benefits

• Bliss Benefits & Perks: (Only applicable to full time salaried employees)
• - Competitive Compensation Package including Bonus & Incentive Opportunities, (Base Salary Range for this Role: $85k-$135k)
• - Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts
• - 401k Retirement Plan with Company Match
• - Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's
• - FlexTime
• - Hybrid work schedule
• - Convenient Midtown Office Location
• - Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues