Paid Media Strategist

New York City, NY (Remote)

$55K/yr – $75K/yrMid Level2+ years expFull time

Posted 14 hrs ago

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Job Summary

Own client strategy execution, daily optimization, performance analysis, forecasting, collaboration, and trend spotting across Google Ads, Meta, and multi-channel campaigns.

Client strategy and go-forward planning
Ongoing optimization, analysis, and reporting
Forecasting and cross-team collaboration

Job Description

Responsibilities

Influence Client Strategy: Support the client relationship by joining regular calls, reviewing performance data, and aligning with the lead on go-forward strategies to hit target KPIs (CPA, ROAS, Lead generation).
Optimize & Execute: Manage account pacing and optimization, including bid strategy adjustments, budget allocation, keyword development, ad copy creation, and routine account hygiene.
Analyze Performance: Pull data from multiple platform sources to uncover trends, develop actionable insights, and translate those insights into measurable campaign improvements.
Forecast & Plan: Create media performance forecasts and budget allocations backed by data-driven rationale.
Collaborate: Actively participate in internal and external meetings, taking proactive ownership of next steps and campaign implementations.
Stay Ahead of the Curve: Monitor emerging digital advertising trends and effectively communicate new testing opportunities to both clients and internal stakeholders.

Requirements

2+ years of hands-on experience directly managing Google Ads and Meta (Facebook/Instagram) Ads campaigns, preferably within an agency environment.
Deep platform knowledge of Google Ads, Microsoft (Bing) Ads, and Meta Ads Manager.
Strong analytical skills with advanced proficiency in Excel/Google Sheets (pivot tables, vlookups, data visualization).
Excellent client-facing communication skills, both verbal and written, with the ability to explain complex data simply.
A strong understanding of the broader digital advertising and performance marketing landscape.
Ability to work independently in a remote environment while remaining highly collaborative with the team.
Extremely detail-oriented with a track record of executing ad trafficking and budget pacing accurately.

Preferred

Experience with the Google Marketing Platform (GMP) suite of products
Direct experience managing campaigns for Hotel/Travel or Education clients
Foundation in SEO best practices
Experience with graphic design or ad creative generation tools
Familiarity with using AI tools to streamline digital marketing workflows

Benefits

Fully remote, flexible work environment
Paid Time Off (PTO)
401(k) retirement plan and matching
Medical coverage options

Brightly Media Labs

We're building a better advertising agency with experience and transparency at our foundation. We help businesses unlock the full potential of their advertising dollars by creating cohesive marketing strategies centered on efficiency and growth. Our full-service digital marketing agency combines best-in-class ad technology with decades of experience. No matter what stage your business is in, we can help you accelerate your media efforts and establish a solid framework for continued growth and success.

Founded in 2024

New York, New York, USA

2 employees (1 in marketing)

www.brightlymedialabs.com