Responsibilities

• Build, launch, and manage PPC campaigns across Google Ads, Local Services Ads, YouTube, and Meta platforms.
• Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.
• Monitor and optimize campaigns for ROI, conversion rates, CPL, and lead quality.
• Create and test ad copy, landing page recommendations, and conversion strategies.
• Track budgets, pacing, and bid strategies to maximize performance.
• Analyze campaign performance and prepare clear reporting for internal teams and clients.
• Collaborate with account managers, SEO specialists, and web developers to improve lead generation outcomes.
• Stay current on PPC trends, automation tools, AI-driven bidding strategies, and platform updates.

Requirements

• Minimum 2 years of hands-on PPC management experience.
• Strong understanding of Google Ads, keyword targeting, bidding strategies, and conversion tracking.
• Experience managing lead generation campaigns with measurable ROI goals.
• Familiarity with Google Analytics, Google Tag Manager, and call tracking platforms such as CallRail.
• Analytical mindset with the ability to interpret data and make optimization decisions.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and priorities in a fast-paced agency environment.

Preferred

• Google Ads certifications are a plus

Benefits

• Benefits: 401k, company-sponsored health insurance, vacation & holidays