Own multi-channel paid media strategy and optimization, driving performance goals through Meta/Paid Social and Google/MS ads, with data-driven testing and ROI focus.

• Leading Meta/Facebook/Instagram strategy, including Lead Generation with qualifying questions and Reel-type video ads to drive performance goals
• Executing and optimizing Paid Search campaigns across Google & Microsoft Ads (Search, Display & YouTube).
• Monitor digital marketing campaign performance through reporting and analysis
• Execution of strategies and tests to improve campaign performance and optimize spend.
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers.
• Optimize and create campaigns, keyword targets, and ad copy.
• Planning and optimizing media to hit defined KPI targets such as Traffic Quality, Revenue, Conversion Rate, Cost, etc.
• Ensuring a positive ROI on client spending and PPC ad campaigning
• Use reporting and data analytics tools, including Google Data Studio and Google Analytics.
• Provide performance projections and budget recommendations for Paid Media clients at various levels of data, including, but not limited to, account, market, campaign, channel, and product line.

Requirements

• 3+ years of experience with a proven track record of success in meeting Meta/Paid Social performance goals and metrics.
• Expert-level proficiency in Meta Ads Manager and related platforms.
• Proficiency with Google Ads.
• Proficiency in Microsoft Excel and Google Suite.
• Demonstrated ability to synthesize data into actionable items and communicate recommendations effectively.
• Excellent organizational and time management skills.
• Desire to work in a collaborative, analytically driven environment.

Benefits

• Medical, Vision, Dental, Accident, Critical Illness, Short-Term Disability, Long-Term Disability, and Life Insurance.
• 401(k) Match
• PTO and 10 Paid Holidays
• Team Building Outings
• Community Outreach & Involvement
• Professional Development opportunities