Responsibilities

• Plan, launch, and manage campaigns across Meta Ads and Google Ads.
• Conduct audience, keyword, competitor, and market research.
• Build campaign structures, ad groups, targeting strategies, and bidding plans.
• Manage campaign budgets and allocate spend based on performance.
• Write, test, and optimize ad copy, creative concepts, audiences, and landing pages.
• Monitor key metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rate.
• Identify performance trends and implement data-informed optimizations.
• Design and evaluate A/B tests across creatives, audiences, offers, and landing pages.
• Create regular performance reports with clear findings and recommendations.
• Support tracking implementation using Meta Pixel, Conversions API, Google Analytics 4, and Google Tag Manager.

Requirements

• Demonstrated experience managing Meta Ads and Google Ads campaigns.
• Strong knowledge of campaign setup, optimization, budget management, and reporting.
• Experience with audience targeting, keyword research, bid management, and conversion rate optimization.
• Ability to interpret campaign data and turn findings into practical recommendations.
• Working knowledge of Google Analytics 4, Google Tag Manager, Meta Ads Manager, and Google Ads.
• Understanding of marketing funnels, attribution, landing-page optimization, and customer acquisition.
• Experience running structured A/B tests and evaluating results.
• Clear written and verbal communication skills.
• Ability to work independently and manage priorities in a remote environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent practical experience.

Preferred

• Experience managing medium- to large-scale advertising budgets.
• Previous experience in an agency or multi-account environment.
• Familiarity with LinkedIn Ads, TikTok Ads, YouTube Ads, or other paid channels.
• Experience with Looker Studio or similar reporting and visualization tools.
• Familiarity with CRM platforms and lead-quality analysis.

Benefits

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance