Responsibilities

• Paid Media Strategy & Campaign Management
• Develop and execute paid media strategies aligned with client business and revenue objectives.
• Plan, build, launch, and manage campaigns across Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads.
• Conduct market, competitor, audience, and keyword research to identify growth opportunities.
• Develop audience segmentation, prospecting, retargeting, and lookalike strategies.
• Manage campaign budgets, bidding strategies, placements, and budget allocation.
• Establish campaign structures that support efficient testing, optimization, and scaling.
• Ensure campaigns are properly configured, tracked, and aligned with conversion goals.
• Campaign Optimization & Scaling
• Monitor campaign performance regularly and proactively identify issues and opportunities.

Requirements

• 5+ years of hands-on experience managing paid advertising campaigns.
• Demonstrated experience managing and optimizing Meta Ads and Google Ads campaigns.
• Proven track record of achieving measurable campaign results.
• Experience managing advertising budgets and making data-driven budget allocation decisions.
• Strong understanding of campaign structure, audience targeting, retargeting, bidding, and optimization.
• Strong knowledge of paid media metrics including ROAS, CPA, CPL, CPC, CTR, CPM, conversion rate, CAC, and Roi
• Experience with conversion tracking, attribution, pixels, events, and analytics.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and ability to identify performance trends from data.
• Ability to manage multiple campaigns and priorities simultaneously.

Preferred

• Experience managing ecommerce, lead generation, SaaS, or performance marketing campaigns.
• Experience managing significant monthly advertising budgets.
• Google Analytics / GA4 and Google Tag Manager experience.
• Experience with Meta Pixel, Conversions API, and server-side tracking.
• Experience with landing page and conversion rate optimization.
• Strong ad copywriting and direct-response marketing skills.
• Experience with CRM and marketing automation platforms.
• Experience with GoHighLevel, HubSpot, or similar platforms.
• Basic understanding of creative production and design principles.
• Experience using AI tools for campaign research, analysis, creative development, and workflow automation.