Responsibilities

• Plan, execute, and optimize paid media campaigns with initial focus on Paid Social channels (Meta, TikTok, LinkedIn, etc.). Google knowledge is a plus
• Own media buying across multiple accounts to ensure campaigns are on budget and ROAS-positive.
• Own pacing and actively seek out opportunities to efficiently deliver planned budgets and expand on those in a ROAS-positive way.
• Be open-minded and stay on top of changes to ad platform features, privacy rules, and bidding strategies to test and implement innovations early.
• Monitor campaign KPIs daily (e.g., ROAS, CAC, CTR, CPM, CVR) and make regular and real-time optimizations to improve performance.
• Perform A/B tests across audiences, creatives, and placements to unlock performance levers and document learnings in Test Trackers.
• QA peer builds to ensure continuous improvement and growth of our media buying quality.
• Put together weekly/biweekly client and post-campaign reporting on paid media campaigns.
• Partner closely with Creative and Content teams to influence and iterate on ad assets that convert.
• Provide clear performance insights to inform creative direction and messaging.
• Collaborate with Strategy, Partnership, and Operations teams to align campaign strategy with issuer goals and performance milestones.