Responsibilities

• Set up, launch, and manage paid media campaigns across Google Ads, Meta (Facebook/Instagram), programmatic partners, and other performance channels.
• Implement targeting strategies using geographic and intent data.
• Partner with Loan Officers and branch teams to support campaigns aligned with local markets, specialties, and growth goals.
• Monitor campaign budgets, performance, and execute optimizations based on campaign goals.
• Work closely with the finance team to support payment and reconciliation of marketing expenses.
• Conduct QA on campaign setup, tracking, pixels, conversion tracking, and lead routing integrations.
• Continuously optimize campaigns, including A/B testing across creative, messaging, targeting, and landing pages.
• Analyze campaign results, provide actionable insights, and recommend adjustments to improve performance.
• Maintain reporting dashboards and collaborate with reporting teams to measure campaigns against KPIs.
• Partner with creative teams to develop high-performing ad creative, landing pages, and lead capture experiences.

Requirements

• 2+ years of direct experience managing paid digital campaigns with a focus on lead generation.
• Experience working with Google Ads, Meta Ads Manager, and programmatic platforms.
• Experience with conversion-focused campaigns, including lead forms, landing pages, retargeting, and multi-channel campaigns (digital, direct mail, OOH).
• Experience analyzing performance and making data-driven optimizations to improve ROI and lead quality.
• Experience supporting local, multi-location, or Loan Officer–facing campaigns.
• Experience in mortgage, financial services, or other regulated industries, preferred.
• Advanced understanding of audience targeting, bidding strategies, and A/B testing.
• Skilled in campaign setup, QA, tracking, pixels, and analytics tools such as Google Analytics.
• Excellent organizational, communication, and cross-team collaboration skills.
• Detail-oriented with a focus on accuracy, measurement, and continuous optimization.

Benefits

• Medical, dental, vision, as well as a 401K.
• Company-provided short-term disability.
• Employee assistance program.
• Wellness program.