Paid Media Specialist at Centera Bioscience | Tempe, AZ | $60K/yr – $90K/yr

Paid Media Specialist

Tempe, AZ (On-site)

$60K/yr – $90K/yrMid LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own and optimize cross-channel paid media for e-commerce, focusing on strategy, testing, and measurement to drive qualified traffic and conversions.

Campaign structure, bidding, and budget allocation across Google Ads and Meta, with proactive optimization.
Creative testing cadence with in-house design to learn quickly and improve ROAS.
Landing page collaboration, tracking hygiene, and staying ahead of platform changes to uncover new opportunities.

Day-to-day management of Google Ads (Search, Shopping, PMax, YouTube) and Meta Ads (Advantage+, prospecting, retargeting)
Campaign structure, audience strategy, bid management, and budget allocation across both platforms
Channel strategy and testing roadmap, you'll help shape what we go after, not just execute it
Creative testing cadence working with our in-house design team, launching tests, reading results, iterating
Weekly performance reporting paired with proactive recommendations
Landing page collaboration with our web and design teams to improve conversion rates
Tracking and attribution hygiene, GA4, Meta Pixel/CAPI, GTM, UTM discipline
Staying ahead of platform changes and surfacing opportunities (new ad formats, betas, audience tools) before we read about them on LinkedIn

2-4 years running paid media, ideally with meaningful budget responsibility ($50k+/month across channels)
E-commerce experience; you understand the mechanics of selling physical product online, not just lead gen
Strong working knowledge of Google Ads and Meta Ads Manager; you've built campaigns from scratch, not just optimized inherited ones
Genuine comfort with data and analytics; you pull your own numbers, dig into the _why_ behind a trend, and don’t wait for someone to hand you a dashboard
A self-starter who's genuinely curious; you poke at things, ask "what if," and bring ideas to the table unprompted
Sharp creative instincts; you can look at an ad and have an opinion on why it's working or not
Bias toward action. You'd rather launch a test today and learn than wait two weeks for a perfect plan
Clear writing. You'll be communicating async, and "I noticed X, I'm doing Y, here's why" is the standard