Responsibilities

• You will be our in-house expert in paid media performance, responsible for optimizing digital advertising investments to generate qualified leads across our North American franchise network.
• Bridge strategy, execution, analytics, and cross-functional collaboration to support business growth.
• Own and optimize lead generation performance across Google Ads, Microsoft Ads, and Meta Ads for multiple markets and audiences.
• Manage bidding strategies, budgets, and pacing to maximize conversions and cost efficiency (CPA, CPC, ROAS).
• Design and execute A/B tests across ads, creatives, audiences, and landing pages to continuously improve results.
• Monitor full-funnel performance including post-click behavior, call tracking, conversions, and CRM outcomes.
• Ensure accurate tracking, tagging, audience setup, and data integrity using Google Tag Manager and platform tools.
• Build and maintain performance dashboards and reporting frameworks; deliver actionable weekly and monthly insights.
• Collaborate with content, creative, SEO, and analytics teams to ensure alignment across campaigns and messaging.
• Stay current on paid media trends and best practices and identify opportunities to apply them within the organization.

Requirements

• University degree in Marketing, Business, or equivalent, with 3 to 5 years of hands-on experience in SEM and Paid Social (agency or client-side).
• Certified in Google Ads, Microsoft Ads, Meta Ads, and Google Analytics.
• Strong expertise in campaign setup, optimization, and performance improvement (CPC, CPA, keywords, negatives, bidding tools).
• Experience with tracking and measurement tools including Google Tag Manager and conversion/phone tracking (assets).
• Highly analytical and strategic thinker, able to turn data into clear insights and recommendations.
• Excellent communication skills, both verbal and written.

Preferred

Benefits

• Remote position
• Complete group insurance
• Gym-Free to employees at the TN Plant
• 401K featuring employer contributions
• Attractive employee and corporate discounts
• Vacation and mobile days
• Opportunity for advancement and professional development
• There are many other advantages to discover when you join Bath Fitter!