Paid Media Manager

Media, PA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize end-to-end paid media programs across multiple platforms, turning data into actionable optimization and client-ready reporting.

  • Align media plans with goals, budgets, and timelines to drive measurable outcomes.
  • Drive day-to-day performance, pacing, and optimization to improve efficiency and scale results.
  • Translate campaign data into actionable recommendations for clients and internal teams.

Job Description

Own and optimize end-to-end paid media programs across multiple platforms, turning data into actionable optimization and client-ready reporting.

  • Responsibilities: Manage planning, setup, and execution of paid media campaigns across Google Ads, Meta, TikTok, LinkedIn, and YouTube.
  • Responsibilities: Build, launch, and optimize campaigns within platforms, including audience targeting, bid strategy, creative setup, and budget allocation.
  • Responsibilities: Own day-to-day campaign performance, including pacing, delivery, and ongoing optimization to improve efficiency and scale results.
  • Responsibilities: Develop and refine media plans with the Media Director to align with goals, budgets, and timelines.
  • Responsibilities: Manage campaign budgets, pacing, and billing accuracy across channels.
  • Responsibilities: Coordinate campaign timelines, flighting, and creative asset requirements across internal teams.
  • Responsibilities: Identify and implement optimization opportunities across targeting, creative, bidding, and channel mix.
  • Responsibilities: QA data, tracking, and reporting; validate GA4/GTM tracking; resolve issues.
  • Responsibilities: Build client-ready reporting using Looker Studio, AgencyAnalytics, and platform reports; present insights.
  • Responsibilities: Support offline and OOH planning as needed with external vendors and partners.
  • Requirements: 4+ years of hands-on experience in paid media, digital marketing, or advertising, ideally in an agency environment.
  • Requirements: Strong experience managing campaigns across Google Ads and Meta, with experience in TikTok, LinkedIn, and YouTube.
  • Requirements: Proven ability to build, manage, and optimize campaigns including audience strategy, bidding, budgeting, and creative execution.
  • Requirements: Strong understanding of campaign strategy and linking performance to business objectives.
  • Requirements: Working knowledge of GA4 and Google Tag Manager, including QA of tracking and troubleshooting.
  • Requirements: Experience building and maintaining reporting dashboards (Looker Studio, AgencyAnalytics, or similar).
  • Requirements: Strong analytical skills to interpret data and develop actionable recommendations.
  • Requirements: Excellent organizational skills with the ability to manage multiple campaigns and deadlines.
  • Requirements: High attention to detail and quality across deliverables.
  • Requirements: Strong communication skills to articulate media strategy and performance.
  • Preferred: Familiarity with offline and OOH media planning and vendor coordination.
  • Preferred: Agency experience strongly preferred.
  • Preferred: Proficiency in Google Workspace (Sheets, Slides, Docs) for collaboration.
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Wildfire

4.4 Glassdoor

Wildfire exists to shatter every negative stereotype people have either heard about or experienced firsthand when working with a marketing agency. Fueled by commerce-based creativity, passion and collaboration, we are here to do one single thing... grow our clients’ business while lowering their blood pressure. We accomplish this by doing things the Wildfire Way—when it comes to working with others and creating the work itself.This all starts with accountability, and the way we see and treat one another. Wildfire is not just the company you work for; it is our work family. And the companies who so generously trust us with their brands and marketing dollars are not just our clients; they are our business partners. Preferably, long-term partners built on trust and respect. Partners just like you and me, looking for the most strategic, creative and effective solutions while facing the same concerns and challenges we all face.On any given day, we have the opportunity to work on a variety of projects, big and small. No matter its size, we treat every project and the people working alongside us with respect. We take pride in our work, always speaking positively of it to others. And we remain inclusive throughout the process, always sharing what we do, how we think and who we are while inviting our partners to do the same.And, of course, it’s always about the work. Everything we do—strategy, social, design, art direction, digital, writing, from creation to presentation—must stand up to companies 10 times our size. For that to happen, we have surrounded ourselves with smart, talented people who continue to teach and learn from one another.So, we show up every day, eager to give it all we’ve got. We leave any insecurities and egos we may have at the door. We think globally, not just locally.

Founded in 2002
Winston-Salem, North Carolina, USA
221 employees (44 in marketing)
86% recommend to a friend

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
28.1%
Direct
50.1%
Referral
6.8%
Social
13.5%
Paid
1.4%

Headcount Trend

Current headcount: ~221

Marketing Team

Marketing Team Size
24 (11% of company)
Marketing Roles Posted (Last 30 Days)
1