Responsibilities

• Own and manage the paid media portfolio across channels including Paid Search, Shopping, Paid Social, Retargeting, Streaming TV, and Linear TV to drive efficient revenue growth.
• Lead day-to-day management of large-scale Paid Search and Shopping programs, including campaign setup, bid strategy, budget pacing, tracking, and performance reporting
• Oversee paid social and retargeting efforts across Meta, YouTube, and other networks; develop audience strategies, manage creative testing, and optimize campaigns for performance
• Plan and execute upper- and mid-funnel media investments, including streaming and linear TV campaigns, ensuring alignment with performance goals and brand strategy
• Maintain daily performance tracking to ensure spend, efficiency, and ROI remain within target parameters across all platforms
• Manage product feed strategy and operations within Google Merchant Center; ensure data accuracy, category coverage, and readiness for scale
• Collaborate with advertising platform partners (Google, Microsoft, Meta, TV/CTV vendors) to identify testing opportunities, pilot betas, and implement best practices
• Analyze cross-channel performance data to identify trends, optimize budgets, and improve return on ad spend (ROAS)
• Conduct regular account audits to maintain campaign health, ensure accurate tracking, and uphold clean account structures
• Collaborate cross-functionally with Marketing, Creative, Analytics, SEO, and Growth teams to align paid media strategies with broader marketing initiatives

Requirements

• Bachelors degree in Marketing, Statistics, or a related business field
• 5+ years of paid search account management experience
• 3+ years of paid social, retargeting, or display experience
• 1+ year of TV, CTV, or Video Ad experience
• Experience utilizing Google Tag Manager
• Technical experience with AI Tools and BigQuery
• Strong analytical and decision making skills
• Exceptional written and verbal communication skills
• Strong experience with Microsoft Office products, especially Excel data analysis

Benefits

• We have awesome benefits – We offer a wide variety of benefits to help support you and your loved ones. These include:
• Comprehensive and affordable medical, dental, vision, and voluntary life insurance options
• 401(k) with up to 4% company match
• Paid vacation, sick time, and holidays
• Company-paid basic life insurance and long-term disability
• Discounted auto, home, and pet insurance programs
• Flexible Spending Account (FSA)
• Confidential mental health, financial planning, and legal support through our Employee Assistance Program (EAP)
• Company-provided equipment and one-time $250 work from home stipend
• $750 annual professional development budget