Responsibilities

• Initial 30-day takeover audit, including validation of account setup and conversion tracking, and development of benchmarks.
• Working within a monthly ad budget, the paid media manager will work with our internal marketing team to:
• Optimize the setup of Google Ads and Meta campaigns
• Develop strategy to meet the college’s enrollment goals
• Maintain and enhance high lead quality
• Improve customer acquisition cost over time
• Provide strategic and analytical feedback to improve ad and landing page performance
• Develop strategies to expand to additional channels and platforms

Requirements

• 5+ years managing Google Ads and Meta Ads campaigns, with deep, current knowledge of Google and Meta campaigns best practices
• Understanding of technical setup of Google Ads and Meta Ads campaigns, including Tag Manager and GA4
• Strong understanding of cross-platform budget allocation
• Ability to develop strategy to meet enrollments goals, connecting ad performance to lead pipeline / CRM reports
• Ongoing monthly retainer
• 3-month initial engagement preferred
• Direct collaboration with internal marketing manager