Paid Media Manager at SamCart | USA

SamCart

Paid Media Manager

USA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end paid acquisition strategy and execution for high-spend performance accounts across Meta, Google, and emerging channels to maximize CAC/ROAS.

Must-have: 5+ years managing paid acquisition for high-spend accounts driving purchases with deep Meta Ads and Google Search experience.
Standout: Budget ownership up to $1M+/month across multiple platforms with full-funnel optimization and rapid testing.
Standout: Proven ability to diagnose CAC and funnel issues beyond ads, including landing pages and conversion flows.

Job Description

Responsibilities

Paid Media Execution & Strategy
Own day-to-day performance across:
Meta (primary)
Google Search
Display
YouTube
Expansion channels (such as Reddit, X, etc.) as we test and scale
Build and manage account structures designed for scale, not short-term hacks
Allocate budget based on ROAS, CAC, and full funnel performance
Test constantly and be in the ad accounts, all day every day
Full-Funnel Performance Analysis
Diagnose CAC issues across the entire acquisition funnel
Ad → CTR
Landing page CVR
Checkout CVR
Identify where performance breaks down and propose clear solutions
Partner with full Marketing team to improve performance in ads, landing pages, and full funnel
Make data-backed recommendations and implement changes directly
Creative Strategy & Direction
Understand what creative works on each platform and why in briefs, and why

Requirements

5+ years managing paid acquisition yourself for high-spend accounts that drive ads directly to purchases.
Deep hands-on experience Meta Ads, with comfort expanding across Google Search, YouTube, and emerging channels.
Proven experience managing and scaling paid media budgets up to $1M/month across one or more platforms.
Demonstrated ability to manage multiple paid channels simultaneously without losing performance rigor.
Deep understanding of full-funnel performance (and how to fix), including:
Ad-level performance (CTR, CPM, CPC)
Landing page and funnel conversion rates
CAC, ROAS, payback period, and revenue efficiency
Experience in diagnosing performance issues beyond the ad platform, including landing pages, offers, and conversion flows, and fixing them yourself.
Comfortable working in a fast-moving, test-and-learn environment
Low ego and works well with others.
Excellent communication skills.
Strongly Preferred

Preferred

Experience in SaaS, subscriptions, or funnel-driven businesses
Prior ownership of paid channel budgets in the $1M+/month range
Experience working in fast-growth environments ($10M–$100M ARR)
Familiarity with attribution challenges and imperfect data environments

Benefits

Each team has one offsite Hub Week per quarter to collaborate with your team members (and others!) and plan for the upcoming quarter.
Diversity adds value to everything we do. We hire from and for a wide range of backgrounds and experiences to allow the team to use their unique ways of thinking and working in each project.
We have unlimited PTO with an encouraged 14-day minimum to empower our team members to maintain a healthy balance in their day-to-day lives.
Yay, we have 401K!
Health Insurance premiums are covered 100% by SamCart for you +1, be it a significant other or child.
Supportive Parental leave policies for all parents.
Career growth and development are essential here at SamCart, and we want all team members to build sustainable, future-proof, and adaptable careers.

SamCart

3.9 Glassdoor

An e-commerce platform for creators. You can create beautiful sites that showcase your products, convert more visitors into customers, and increase the value of each purchase. Our mission is to empower entrepreneurs with the tools they need to succeed. Used by over 22,000 people who have sold over $2.5B worth of their products.

Founded in 2014

Austin, Texas, USA

88 employees (8 in marketing)

www.samcart.com

73% recommend to a friend

65% CEO approval