Paid Media Manager, Performance Intelligence at Edelman DXI | District of Columbia, USA | $72K/yr – $100K/yr

Edelman DXI

Paid Media Manager, Performance Intelligence

District of Columbia, USA (On-site)

$72K/yr – $100K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end digital media delivery and client-facing program execution for Edelman Data & Intelligence, coordinating cross-functional teams and partners.

Own day-to-day delivery of planned campaigns with publisher partners and internal teams.
Must-have: 4+ years of digital media planning/buying across programmatic, display, video, mobile, and paid social.
Standout: Strong vendor relationships and ability to leverage trends to improve performance.

Job Description

Responsibilities

Maintain a deep understanding of company capabilities and the client business
Develop partner/channel consideration sets in response to client briefs, determining optimal mix based on platform/vendor nuances
Act as the day-to-day lead in delivery of planned campaigns, collaborating with publisher partners as well as cross-functionally with internal Analytics, Digital, Creative, and Account teams to bring programs to life
Execute all aspects campaign management processes – campaign strategy; tagging recommendations; platform setup; delivery management (pacing, budget, spend); analysis and reporting
Maintain relationships with key vendors, platforms, and technology partners
Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
Support training of team members on all aspects of campaign setup, optimizations, tactics, use of various buying platforms

Requirements

4+ years digital media experience planning and/or buying across programmatic / display/ video/mobile and paid social
A bachelor's degree in a related field or equivalent work experience

Preferred

At least 1 year of experience in-console audience-based RTB media
Display management experience, from strategic proposal creation to trafficking ads through ad servers
Proficient firsthand knowledge of programmatic display and video management from targeting to optimization and execution
Comfortable recommending and implementing strategic paid social campaigns across Facebook/Instagram, LinkedIn, Twitter, Snapchat, Pinterest, YouTube, and TikTok
Understanding of full-funnel campaigns, and ability to analyze and articulate how upper- and mid-funnel tactics contribute to and improve lower-funnel performance
Ability to understand key client information, including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace
Develop digital media plans, implement, and optimize campaigns, and impart knowledge to more junior team members
Experience with both B2C and B2B campaigns in financial services or consumer technology
Knowledge of audience and competitive research tools (e.g., comScore, GWI, MRI, Pathmatics)
Understanding of third-party tracking and ad serving technology, specifically DCM/Google Campaign Manager 360
Intermediate to advanced Excel and PowerPoint skills
Strong communication skills, analytical abilities, perform well under pressure, and be a team player

Benefits

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

Edelman DXI

3.5 Glassdoor

We are Edelman Data & Intelligence, a global, multidisciplinary research, analytics and data consultancy with a distinctly human mission. We use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful. We are proud to be an independent organization as well as a member of the Edelman family – the world’s largest communications marketing firm.

New York, New York, USA

391 employees (57 in marketing)

www.edelmandxi.com

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