Responsibilities

• Partner with account teams to develop media plans and budgets that reflect campaign goals, audience priorities, and available resources.
• Help connect a broad strategic picture to tactical execution and reporting.
• Translate client objectives into actionable paid media recommendations by identifying appropriate channels, budgets, and tactics, using audience data and platform insights to guide planning.
• Launch and traffic campaigns in coordination with media buyers and partners, ensuring on-time delivery and alignment with budget and schedule.
• Monitor pacing and performance across all channels, identifying in-flight optimizations and communicating them clearly to account teams and clients.
• Identify and share opportunities to enhance paid media by suggesting new tactics or channels based on campaign data and platform trends.
• Produce performance reports with data-driven insights that tell a clear story and guide future planning.
• Manage campaign workflows efficiently — knowing what to own, what to coordinate through buyers, and how to keep multiple workstreams running cleanly at once.
• Serve as a knowledgeable, reliable point of contact for internal teams, clients, and media partners.
• Support process improvement, documentation, and best practices that make the paid team faster and smarter over time.