Responsibilities

• Partner with account teams to develop media plans and budgets that reflect campaign goals, audience priorities, and available resources.
• Help connect a broad strategic picture to tactical execution and reporting.
• Translate client objectives into actionable paid media recommendations by identifying appropriate channels, budgets, and tactics, using audience data and platform insights to guide planning.
• Launch and traffic campaigns in coordination with media buyers and partners, ensuring on-time delivery and alignment with budget and schedule.
• Monitor pacing and performance across all channels, identifying in-flight optimizations and communicating them clearly to account teams and clients.
• Identify and share opportunities to enhance paid media by suggesting new tactics or channels based on campaign data and platform trends.
• Produce performance reports with data-driven insights that tell a clear story and guide future planning.
• Manage campaign workflows efficiently — knowing what to own, what to coordinate through buyers, and how to keep multiple workstreams running cleanly at once.
• Serve as a knowledgeable, reliable point of contact for internal teams, clients, and media partners.
• Support process improvement, documentation, and best practices that make the paid team faster and smarter over time.

Requirements

• 3-5 years of hands-on paid media experience, including planning, campaign management, and performance reporting.
• Experience across multiple channels and tactics, including programmatic and paid social (Meta, LinkedIn, YouTube, Twitter/X).
• Strong strategic instincts and the ability to connect paid media tactics to broader campaign goals.
• Comfortable working in a fast-moving environment where priorities evolve and good judgment matters as much as process.
• Excellent organizational skills and the ability to manage multiple campaigns simultaneously without losing the thread on any of them.
• Clear and confident communicator, able to break down paid media concepts into straightforward, actionable information for clients and internal teams.
• Public affairs, advocacy, or political campaign experience is strongly preferred.

Benefits

• Narrative offers a competitive 401k matching program and work-from-home flexibility on Fridays and around major holidays.