Responsibilities

• Support the setup and management of campaigns within DSP’s, helping execute programmatic buys across display, video, and connected TV inventory.
• Assist in building and launching paid campaigns across TikTok, Meta, YouTube and Google Ads.
• Manage daily optimizations to hit performance KPIs (Reach, Video Views, CPA, ROAS, CPM, etc.).
• Ensure accurate tagging, tracking, and pixel setups in Google Tag Manager.
• Contribute to audience research, channel selection, and budget allocation recommendations.
• Assist in developing paid media plans that incorporate a mix of programmatic channels, social, search and video, including inventory sourcing through open exchange, private marketplace, or direct deals where applicable.
• Track competitive insights, platform benchmarks, and learnings to inform future strategy.
• Build performance reports for internal stakeholders and partners and contribute to campaign readouts and post-mortems.
• Pull data from DSPs, Ads Managers, YouTube Studio, Google Analytics, Hubspot, reporting interfaces and any third-party tracking tools.
• Work closely with Social, Marketing, Creative, Content, and Partnerships teams to align paid campaigns with organic and partner initiatives.

Requirements

• 3+ years of experience in digital media buying, paid social, paid video, or growth marketing, preferably within sports or entertainment.
• Hands-on experience launching and optimizing campaigns in major digital platforms (programmatic channels, Meta, TikTok, Google/YouTube).
• Strong analytical ability working with data and dashboards.
• Ability to work collaboratively across departments and manage cross-functional projects
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines in a fast-paced environment.
• Ability to adapt to evolving industry trends and technologies.
• An unresting passion for the game of soccer, and an understanding of the history of the game.