Paid Media Manager at Lyca Group | Newark, NJ

Lyca Group

Paid Media Manager

Newark, NJ (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end paid media campaigns and agency management to hit acquisition and ROI goals.

Must-have: 4–6 years in paid media with agency leadership experience.
Standout: Proven large-budget campaign delivery and cross-functional collaboration.

Job Description

Responsibilities

Create and implement paid media strategies across various platforms (e.g., Google Ads, Facebook, Instagram, LinkedIn, programmatic networks, affiliates) to align with business goals.
Identify and leverage new opportunities in paid media to enhance customer acquisition and brand visibility.
Ensure all paid media efforts are aligned with the overall marketing strategy and brand messaging.
Serve as the primary point of contact for third-party digital agencies, overseeing their work to ensure alignment with company objectives.
Provide clear direction, feedback, and expectations to agency partners, ensuring campaigns are executed effectively and within agreed-upon timelines.
Regularly review agency performance, campaign metrics, and deliverables, and conduct quarterly business reviews to assess and optimize agency contributions.
Oversee the planning, execution, and optimization of paid media campaigns, including budget management, targeting, creative development, and A/B testing.
Monitor campaign performance, making data-driven decisions to enhance ROI and achieve KPIs.
Collaborate with internal teams to develop compelling ad content and optimize landing pages to improve conversion rates.
Analyse campaign data to generate actionable insights and recommendations for continuous improvement.

Requirements

Minimum of 4-6 years of experience in paid media management, with at least 2 years of experience managing third-party digital agencies.
Strong understanding of the mobile telecommunications industry, including consumer behavior and digital trends.
Proven track record of managing large-scale paid media campaigns with substantial budgets and achieving measurable results.
Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and programmatic buying tools.
Proficient in analytics tools such as Google Analytics, Data Studio, and other performance reporting platforms.

Preferred

Experience with CRM and marketing automation platforms is a plus.
Soft skills such as excellent communication, negotiation, and interpersonal skills; ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Lyca Group

Lyca Group is a British multinational corporation offering high-quality, low-cost products and services to over 16 million consumers across Telecommunications, Entertainment, Travel, Healthcare, Media, Technology, Financial Services, Marketing and Hospitality.Lyca Group is built on the belief that no matter how far people venture, they should always be able to connect with their families and friends across the world. It was on this basis that Sri Lankan entrepreneur Allirajah Subaskaran founded Lycamobile in 2006, and as the business flourished and expanded, so did the Group, diversifying into a range of new sectors.All Lyca Group companies share the same aim of connecting communities across the globe. Our core values of trust, accessibility and connectivity run across all our businesses and through our global workforce of over 10,000 people.

Founded in 2006

London, England, GBR

307 employees (35 in marketing)

lycagroup.com