Responsibilities

• Build, launch, and optimize campaigns across social platforms and Google Ads.
• Support additional channels when in scope: LinkedIn, Pinterest, TikTok, YouTube.
• Validate and monitor tracking setup (GTM, GA4, platform pixels/events).
• Manage pacing, budgets, bid adjustments, and performance optimization.
• Conduct keyword research and maintain negative keyword lists.
• Collaborate with Account Managers on strategy execution and client priorities.
• Submit creative requests and coordinate with design using Notion workflows.
• Provide weekly internal updates on optimizations, watch items, and risks.
• Oversee subcontractor work (e.g., media buyers, specialists, creatives), including task delegation, quality control, timeline management, and performance accountability.