Responsibilities

• Full-funnel management of paid search (Google Ads) and paid social (Meta, TikTok) to drive profitability and national scale.
• Designing a compounding system that dramatically accelerates our ability to produce, test, and iterate high-performing ad creatives.
• Proving positive unit economics, maintaining a clear growth model, and driving key metrics like ROAS and CAC for patient acquisition.
• Continuously optimizing post-click experiences, landing pages, and funnel efficiency to improve conversion rates and downstream clinic bookings.
• Cracking emerging platforms (Yelp, Reddit, Programmatic, Snap, LinkedIn) and validating new patient acquisition channels.
• Document all your learnings into a "Paid Media Playbook" a reusable, scalable asset that becomes the standard for every national campaign we launch to provide to local ad agencies.
• Incorporate new tools and automation software to increase speed, clarity, and creative iteration.
• Own the Engine: Manage end-to-end paid acquisition (especially Google Ads, Meta, and TikTok) with profitability as your primary KPI.