Responsibilities

• Run and scale paid efforts
• Own strategy and execution across our live channels, including account and campaign structure, budgets, bidding, and ongoing optimization to achieve business goals
• Devise and drive ongoing experimentation that generates actionable learnings and helps us find new growth opportunities
• Work inside health-category, HIPAA-compliant limits on tracking and targeting, and partner with marketing engineering on what can be measured with privacy as priority
• Propose strategic and novel ways to diversify our channel mix. Then execute and scale
• Guide the creative
• - Write the briefs that tell our internal and external creative teams what each channel needs next, then share results to inspire the next round of creative
• - Own the testing structure that isolates variables and applies learnings to future work
• - Ensure all creative passes clinical review
• Own reporting & budget

Requirements

• 7+ years running paid acquisition across SEM, paid social, and other channels, with direct budget ownership, including at least one channel you took from zero to material scale
• Hands on keyboard in at least two of Google, Meta, TikTok, connected TV, and direct mail, and eagerness to quickly learn those you don\'t have experience with
• Strong analytical capabilities. While we have an analytics team, you should be able to run the numbers yourself
• You’re adept at how AI can help media planning, buying, and optimization, and excited by developing new tools to improve the impact of your efforts
• Comfortable in a fast-paced, often ambiguous environment, and deploying increasingly large budgets
• A direct communicator who readily shares informed recommendations

Preferred

• Consumer health, telehealth, or another regulated category where you’ve been restricted in terms of what you can say and who you can reach
• Enough fluency in a BI tool (and/or Claude) to answer your own questions without filing a ticket

Benefits

• Competitive comp Salary + Equity — you grow with us
• Flexible time off We trust you to manage your time
• Hybrid in New York City or remote in California working directly alongside the SVP of Marketing and Growth and both co-CEOs