Responsibilities

• Lead Paid Media strategy and execution across SEM, Paid Social, and Programmatic Display DSP channels.
• Execute and optimize Meta Ads, LinkedIn, TikTok, and YouTube Ads for full‑funnel impact.
• Assist with managing Google Ads, Bing Ads, and broader PPC programs for efficiency and growth.
• Partner with CRO, UX, and analytics teams to drive CRO and landing page optimization.
• Design and implement A/B testing and experimentation roadmaps across ads and funnel experiences.
• Optimize Conversion Strategy, Funnel Optimization, and Full‑Funnel Marketing performance via data insights.
• Own performance reporting against KPIs such as ROAS, CPA, CPM, and conversion rate.
• Drive Media Planning, Forecasting, and Budget Management across channels to maximize ROI.
• Translate insights into actionable recommendations for cross‑functional partners and leadership.
• Provide Team Leadership through cross‑functional collaboration and mentoring junior members.
• Champion a test‑and‑learn culture balancing innovation with disciplined performance management.

Requirements

• 5+ years of experience in digital advertising or performance marketing, ideally in an agency, financial services, or high‑growth environment.
• 3+ years of hands‑on paid social experience across Meta, LinkedIn, and TikTok with campaign setup and measurement.
• Proven experience managing Paid Search and Display Advertising, including PPC and Programmatic DSPs.
• Strong background in Growth Marketing, Full‑Funnel Marketing, and Conversion Optimization.
• Deep analytical skills with tools such as Google Analytics or Adobe Analytics.
• Experience leading budget management, forecasting, and performance optimization initiatives.
• Excellent communication and collaboration skills to influence across teams.
• Bachelor’s degree in Marketing or related field (or equivalent experience).

Benefits

• At Sallie Mae, impact matters. We put relationships first, challenge the status quo, and continuously invest in learning and growth. We support the whole you—with benefits designed for your physical, mental, financial, and professional well‑being, including:
• - Competitive compensation and bonus incentives
• - Generous PTO, floating holidays, and federal holidays
• - Comprehensive medical, dental, vision, and wellness benefits
• - 401(k) with employer match and financial well‑being support
• - Flexible hybrid work arrangements
• - Paid parental leave, adoption reimbursement, and tuition assistance
• - Career development and ongoing learning opportunities
• - Feeling Your Best Helps You Do Your Best
• - Our benefits take care of the whole you—so you can build your work around your life (not the other way around!).
• - Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
• - Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
• - Tuition Reimbursement and Family Scholarship Programs
• - Career development and training opportunities