Drive global paid media initiatives for Concord’s label roster, owning strategy, execution, and cross-functional alignment.

• Responsibilities: Plan and execute paid media campaigns globally, including defining KPIs, budget allocation, measurement, and reporting.
• Coordinate deployment of multiple concurrent campaigns across our label roster with optimized creative, targeting, and platform alignment.
• Evaluate campaign performance in real time and continuously optimize results.
• Own relationships with external paid media partners and monitor ROI for adjustments to leadership.