Responsibilities

• Paid media execution across TikTok, Meta, X, and other platforms with end-to-end campaign management.
• Audience testing to identify high-performing groups and scalable discovery loops.
• Tracking and attribution setup across all platforms to reveal source of results.
• Weekly performance reporting with CPC, CPA, watch time, conversions and clear next steps.
• Structured creative testing system with A/B tests for hooks, thumbnails, captions, and formats.
• Retargeting campaigns to re-engage visitors who didn’t convert.
• Budget discipline: optimize spend, flag waste early, shift to top performers.
• Collaboration with the Social Media and Content Lead to align production with paid results.
• Monitor organic content signals and brief paid variations accordingly.

Requirements

• +3 years of experience running paid ads on TikTok, Meta, X, or similar platforms.
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager.
• Proven track record of lowering cost per click and improving conversion rates.
• Solid understanding of attribution and how to measure performance across channels.
• Actively uses AI tools and keeps up with what is new.
• Strong English communication skills for sharing findings clearly with the team.

Preferred

• Experience running ads for iGaming, gambling, or high-conversion consumer brands is a strong plus.
• Interest in crypto, luxury, watches, or collectibles is a plus.