Paid Media Manager at Black & Veatch | Overland Park, KS

Black & Veatch

Paid Media Manager

Overland Park, KS (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media demand-gen campaigns across multiple channels with a clear KPI framework and regular reporting.

Own execution and optimization of paid media campaigns per approved playbooks.
Must-have: 4+ years of marketing or demand-gen experience.
Standout: Experience building dashboards in Google Analytics and Looker Studio for campaign insights.

Job Description

Responsibilities

Execute approved demand generation marketing plans and campaign playbooks across paid digital channels.
Collaborate with the Senior Demand Gen Manager to support strategic campaign planning and execution.
Maintain paid media planning documentation across all upcoming, active and completed campaigns.
Build, monitor and optimize ad placements using self-serve buying platforms (e.g., programmatic, social and paid search).
Implement A/B tests, manage budget allocation, and refine targeting/creative strategies to improve performance.
Support the evolution of the paid media strategy across LinkedIn Ads, paid search (Google/Bing), and programmatic DSPs.
Remain up to date on self-serve media platforms and digital marketing best practices.
Work with the Marketing Analyst to implement tracking and tagging to ensure accurate campaign attribution.
Identify campaign optimization opportunities across channels and stages of the buyer journey.
Assist in establishing campaign KPIs and performance benchmarks.

Requirements

Bachelor's degree in marketing, communication, or a related field; or equivalent experience
4+ years related experience
All applicants must be able to complete pre-employment onboarding requirements (criminal/civil background check, drug screen, and motor vehicle records search)

Preferred

5-7 years of work experience in a marketing related role
Experience working in digital marketing technologies and tools (i.e. marketing automation, CRM, CMS, Google Analytics, advertising platforms, event management, etc.)
Understanding of the use of an integrated marketing mix to support digital marketing efforts that increase demand in the sales funnel.
Proficiency in Google Analytics, Google Ads, LinkedIn Campaign Manager, and Demand Side Platforms.

Benefits

competitive compensation; 401K match and benefits that start day one.

Black & Veatch

3.5 Glassdoor

Black & Veatch is an employee-owned, global leader in building critical human infrastructure in Energy, Water, Digital Connectivity and Government Services. Since 1915, we have helped our clients improve business operations and the lives of people in over 100 countries through consulting, engineering, construction, operations and program management. Our purpose is building a world of difference and our vision is to be THE leader in sustainable infrastructure. Black & Veatch Holding Company, its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.

Founded in 1915

Leawood, Kansas, USA

11K employees (441 in marketing)

www.bv.com

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47% CEO approval