Responsibilities

• Own national PPC strategy across all The 20 MSP locations — from campaign architecture to optimization and reporting.
• Build, test, and refine search, display, and Performance Max campaigns that drive qualified leads and maximize ROI.
• Manage budgets, bids, and keyword portfolios with a laser focus on performance metrics like ROAS, CPL, and conversion rate.
• Oversee Google Business profiles for all locations, ensuring accuracy, optimization, and strong local visibility.
• Partner with the web and SEO teams to improve landing page performance, technical tracking, and conversion flow.
• Leverage Google Analytics and Tag Manager for advanced tracking, attribution, and reporting.
• Execute retargeting and remarketing strategies that re-engage visitors and boost conversion efficiency.
• Generate and present weekly and monthly performance reports to leadership with actionable insights and recommendations.
• Stay ahead of evolving PPC trends, platform updates, and best practices to keep The 20’s digital presence at the leading edge.

Requirements

• 4–6 years of hands-on PPC experience, ideally managing complex or multi-location campaigns
• Google Ads and Google Analytics certifications (required)
• Deep expertise in Performance Max, retargeting, attribution modeling, and data-driven optimization
• Strong experience with Google Tag Manager setup and conversion tracking
• Advanced analytical and problem-solving skills; comfort navigating large datasets to extract insights
• Excellent communication and presentation skills — you can turn data into a story that drives decisions
• Familiarity with HubSpot CRM (a plus)
• Working knowledge of on-page SEO and how it supports paid performance
• Meticulous attention to detail and a self-starter mindset

Nice To Have

Benefits