Responsibilities

• Build, launch, and manage advertising campaigns across Google Ads (Search, YouTube, Performance Max), Google Local Services Ads (LSA), Meta (Facebook & Instagram), TikTok and emerging platforms
• Monitor and optimize campaign performance daily and weekly to achieve lead generation and cost efficiency goals
• Manage advertising budgets strategically to scale successful campaigns while maintaining performance targets
• Analyze campaign data and performance trends to identify optimization opportunities
• Conduct A/B testing on ad copy, messaging, creative assets, audience targeting, and landing page variations
• Continuously improve KPIs including CPL, CAC, CTR, CVR, CPC, and client acquisition
• Analyze ad and creative performance across digital and traditional channels, including TV and billboard campaigns
• Recommend new messaging angles, hooks, and campaign concepts based on performance insights
• Collaborate with internal and external creative teams to develop high-performing advertising content
• Prepare and present weekly performance reports with insights and strategic recommendations

Requirements

• Minimum of 3 years of hands-on experience managing paid media campaigns
• Google Ads (required)
• Meta Ads (required)
• Google LSA (required)
• Experience with Google Analytics, conversion tracking, CRM integrations, and reporting tools
• Experience managing large advertising budgets and scaling successful campaigns preferred
• Strong analytical, organizational, and communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent attention to detail and problem-solving abilities
• Ability to work collaboratively while taking ownership of campaign performance

Preferred

• TikTok Ads preferred
• Experience managing large advertising budgets and scaling successful campaigns preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred

Benefits

• 401(k) with company match
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Professional development opportunities