Responsibilities

• Plan and implement paid media strategy and campaigns, tracking and reporting metrics, and providing strategic feedback and recommendations to clients
• Conduct online research, implement operational tracking, and create measurement models, as needed
• Lead audience identification and overall campaign strategy
• Manage projects of various marketing efforts ranging from complex advertising buys to hyper-targeted social media campaigns
• Build and optimize paid media campaigns across platforms (social, programmatic, publisher direct, traditional media, etc.)
• Develop paid media strategy, create target audiences, implement tracking and optimize campaigns based on learnings
• Excel in budget management and tracking
• Develop campaign reports and effectively report data to senior management and/or clients
• Modify reporting deliverables and/or delivery to client based on client preferences and personalities
• Partner cross-functionally with creative, communications, and account teams to deliver integrated campaigns

Requirements

• Minimum of five (5) to eight (8) years of professional client experience in paid media
• Experience in agency environments or working with multiple client accounts simultaneously
• Mentions of planning and implementing paid media strategy and campaigns, tracking and reporting metrics
• Proficient in building and optimizing paid media campaigns across a variety of platforms (social, programmatic, publisher direct, traditional media, etc.)
• Ability to lead audience identification and overall campaign strategy
• Experience in project management of various marketing efforts ranging from complex advertising buys to hyper-targeted social media campaigns
• Experience with developing campaign reports and effectively reporting data to senior management and/or clients
• Ability to modify reporting deliverables and/or delivery to client based on client preferences and personalities
• Ability to partner cross-functionally with creative, communications, and account teams to deliver integrated campaigns

Preferred

• Comfortable and competent writer with diverse skillset, including succinct ad copy and more flexible, marketing-driven content
• Creative thinker who can provide creative direction to design team

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Unlimited paid time off
• Vision insurance