Responsibilities

• Build an AI Assisted Messaging Response System We generate strong lead volume through paid ads but need a system that responds to every inquiry immediately and intelligently. Our inventory changes daily so the system must be smart enough to qualify leads and route them to the right store in real time.
• Build and Optimize Paid Meta Ads Own our paid advertising strategy across all four retail locations and our online auction platform. Build campaigns, test creative, manage audiences and optimize daily for ROAS. This is your highest immediate impact responsibility.
• Manage Ad Spend Strategically Develop a smart ad spend strategy that maximizes return on a defined budget. You will report weekly on what is working, what is not and where we should invest more or pull back.
• Launch E-Commerce with Our Existing Platform We use Lightspeed for our website and have a dedicated contractor ready to build. Your job is to direct the strategy — what products to list, how to merchandise online, how to drive traffic and manage buy online pick up in store fulfillment across four locations.
• Direct Organic Content Strategy We have a talented in house content creator and warehouse team producing raw content. You will build the content calendar, set the message and direct execution. You are the strategist — not the content creator.
• Cross Market Between Our Retail and Auction Brands We have 10,000+ auction bidders and thousands of retail customers who barely know the other side of our business exists. Building the bridge between these two audiences is one of our biggest untapped opportunities.

Requirements

• You have hands on experience managing paid Meta ads campaigns with measurable ROAS results
• You have experience driving traffic to e-commerce platforms and understand the full funnel from ad click to purchase
• You use AI tools every single day in your marketing work and can name them specifically — this is non negotiable
• You understand how to build automated messaging and lead response systems
• You are digitally native and think in algorithms, audiences and conversion rates
• You are hungry to own something instead of being one of twenty people at an agency
• You thrive in a fast moving entrepreneurial environment where no two days are the same
• You are excited by a unique business model that nobody else has built
• You must be actively using AI tools in your daily marketing work. This is not optional and not something you can learn on the job here. In your application tell us specifically which AI tools you use and how you use them every day.

Benefits

• Employee discount
• Flexible schedule
• Paid time off