Responsibilities

• Assist with building and managing Meta Ads and Google Ads campaigns
• Conduct audience, keyword, and competitor research
• Monitor campaign performance and flag trends or opportunities
• Support campaign testing across creative, copy, audiences, and offers
• Help organize ad creative and campaign assets
• Track KPIs including CTR, CPC, leads, conversions, CPA, and ROAS
• Assist with campaign reporting and performance summaries
• Identify organic content that could be repurposed for paid ads
• Collaborate with our content team on ad creative ideas
• Stay updated on Meta and Google Ads platform changes

Requirements

• Hands-on experience with Meta Ads Manager
• Hands-on experience with Google Ads
• Understanding of conversion tracking, pixels, and campaign measurement
• Strong analytical skills and ability to make decisions based on campaign data
• Understanding of creative strategy and what makes social ads perform
• Experience with lead generation and conversion-focused campaigns
• Strong communication and organization
• Ability to manage multiple client accounts and deadlines independently

Preferred

• Agency or freelance paid media experience is a plus