Responsibilities

• Campaign Structuring: Collaborate with strategists to build media plans and blended campaign structures aligned with client KPIs and audience acquisition objectives.
• Creative & Spec Evaluation: Review client video assets, evaluating aspect ratios, lengths, and messaging against Google Ads objectives to ensure creative aligns with strategy before launch.
• A/B Testing & Innovation: Identify opportunities to test new creative formats, messaging, and audience targeting to uncover fresh avenues for client success.
• Day-to-Day Client Service: Serve as a key day-to-day strategic contact for brand accounts, managing client communications and leading regular status updates.
• Data-Driven Storytelling: Translate performance metrics into clear presentation decks and reports that highlight campaign wins and actionable insights.
• Account Adaptability: Monitor shifting client priorities and work with internal teams to pivot media plans smoothly as goals evolve.
• Cross-Functional Tasking: Task, delegate, and organize deliverables across internal media buying teams, ensuring projects stay on schedule without directly managing ad platform setups.
• Quality Assurance (QA): Perform rigorous QA across all campaign deliverables, media plans, and creative specs to maintain execution accuracy.
• Scalable Workflows: Execute task delegation in an organized, scalable manner that keeps team output high and eliminates operational bottlenecks.
• Platform Expertise: Stay current on YouTube and paid social trends, ad formats, and feature updates to share insights with internal teams and clients.

Requirements

• Agency / Publisher Background: 1–2 years of experience at a digital/social media agency, publisher, or creator network with exposure to paid social strategy and audience acquisition.
• YouTube & Google Ads Knowledge: Solid foundational understanding of YouTube channel growth, Google Ads campaign objectives, and video asset specifications (aspect ratios, video lengths, ad formats).
• Client-First & Goal-Oriented Focus: Demonstrated focus on client success, with a track record of driving campaign goals, testing fresh creative/targeting ideas, and identifying expansion opportunities.
• Detail & QA Obsession: Exceptional attention to detail with a strict commitment to Quality Assurance (QA) across campaign plans, client decks, and creative specs.
• Data-Driven Storytelling: Ability to analyze raw performance metrics and translate numbers into clear, compelling visual stories and deck presentations for clients.
• Process-Minded Task Delegation: Process-oriented approach with the ability to follow established workflows, efficiently task internal media buyers, and keep deliverables moving smoothly.
• Candidates must have unrestricted work authorization to work in the United States.

Preferred

• Collaboration & Agility: Approachable, highly collaborative team player with strong communication skills, fun energy, and the flexibility to pivot quickly when client priorities shift.
• Hands-on Platform Background: Direct experience setting up, launching, or managing campaigns in Google Ads or Meta Ads Manager is a strong plus, though hands-on execution is not a primary duty.
• Multi-Platform Familiarity: Exposure to paid social advertising across additional channels like TikTok, Meta, or Pinterest.