Responsibilities

• Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads
• Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability
• Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders
• Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs
• Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality
• Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness
• Collaborate cross-functionally with other business teams to optimize the end-to-end user journey—from impression to conversion

Requirements

• 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs
• Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders
• Strong analytical and data-driven mindset with a focus on performance marketing and growth economics
• Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus

Preferred

• Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus

Benefits

• Hybrid Schedule & Flexible
• Pto
• Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for “Winter Week.”
• Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
• Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
• Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
• World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
• Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus