Responsibilities

• Research and understand client business, products or services, verticals and competition.
• Understand and keep up with the latest trends, new processes, changes in industry trends, best practices, competitor intelligence, strategies and latest developments in paid search and social.
• Manages and actualizes paid media plans.
• Manages monthly paid media budget and track performance metrics across multiple client accounts and channels.
• Onboard and setup new client accounts and campaigns within the appropriate platforms, including Google Ads, Bing Ads, Yahoo, Facebook, Pinterest, LinkedIn Snapchat, Expedia, TripAdvisor and other digital media
• Onboard and oversee and profile management reporting including Google Business Profile, TripAdvisor, Yext, and Yelp.
• Conduct profile and listing audits and provide recommendations and insights.
• Implement account updates as instructed by internal teams within assigned deadlines and delegate tasks to Hospitality Paid Media Coordinator as needed.
• Advise Account Teams and clients regarding campaign optimization optimizations to maximize conversion rates, ROI, and quality site traffic.
• Collaborates with internal analytics team to set up and troubleshoot any tracking issues or data inconsistences.

Requirements

• Bachelor's degree preferred. Relevant experience will be considered
• 4-6+ years of paid search or paid social experience
• Digital agency experience and additional online marketing experience
• 4-6+ years’ experience executing advertising campaigns within Google Ads, Bing Ads, and Facebook Business Manager
• Proficient with Google Analytics
• Able to communicate clearly and concisely, both verbally and written
• Proficient in Microsoft office (Word, PowerPoint, Outlook) with advanced Excel skills
• Ability to think strategically and work collaboratively as a team
• Willing to take on direction if and when needed, but also work independently.
• Able to respond positively to client and peer critique and feedback

Benefits

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities