Paid Digital Strategist (Social)

Omaha, NE (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 days ago

Job Summary

Own and optimize end-to-end paid social strategy for a book of business, building full-funnel campaigns, driving lead quality and volume, and translating performance into client-ready growth narratives.

Own end-to-end paid social strategy and full-funnel campaign structures.
Improve lead volume and quality through optimization, audience signals, and budget allocation.
Translate performance into clear client-ready growth narratives with clean measurement.

Job Description

Responsibilities

Own end-to-end paid social strategy across a book of business — building and managing full-funnel campaign structures that drive measurable growth from awareness through conversion.
Drive lead acquisition performance by identifying the right optimization strategies, audience signals, and budget allocation approaches to consistently improve lead volume and quality.
Develop and manage audience strategy — leveraging first-party data signals and platform tools to reach the right people at the right stage of the funnel.
Lead campaign measurement and attribution practices to ensure performance data is clean, accurate, and actionable — enabling confident optimization and clear client reporting.
Partner with the Creative Strategist to develop and iterate on a full-funnel creative library that drives engagement and conversion across campaign objectives.
Translate paid media performance into clear, client-ready growth narratives — communicating what is working, what is not, and what the path forward looks like.
Stay current on Meta platform changes, algorithm behavior, and industry best practices to continuously improve campaign efficiency and lead quality.

Requirements

3+ years of hands-on Meta Ads experience with direct ownership of full-funnel campaign strategy and execution.
Proven track record managing over six figures in monthly paid-social budget under personal accountability — not team or agency-wide totals.
Demonstrated discipline in budget pacing, allocation, and spend efficiency at scale.
Strong understanding of Meta platform audience tools, conversion tracking, and campaign optimization best practices.
Strong understanding of conversion tracking, pixel implementation, and event-based optimization strategies.
A creative-led performance mindset — fluent in working creative as the primary funnel lever.

Preferred

Experience working within sensitive or regulated ad categories (e.g., housing, employment, credit, healthcare).
Experience scaling a single consolidated structure rather than fragmented campaigns.
Familiarity with CTV/retargeting coordination.
Candidates will be required to pass a pre-employment background check.