Paid Digital Marketing Manager

Carroll County, GA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the paid media engine with Google Ads including PMAX optimization, and manage a multi-channel spend while translating performance into executive-ready metrics.

  • Paid media ownership: campaign management, bid/data feed optimization, and cross-channel coordination
  • Reporting and alignment: weekly/monthly performance reviews for stakeholders and messaging cohesion with Planning/Creative/Brand
  • Industry watch: track changes in the landscape to adjust tactics and maintain program relevance

Job Description

  • Day-to-day management of performance campaigns using on advertising platforms such as Google Ads
  • Improve Google’s PMAX campaign performance through bid and data feed optimization
  • Manage a multi-million dollar annual spend budget effectively across multiple marketing channels
  • Prepare and present weekly/monthly metric reports for business stakeholders throughout the organization
  • Monitor industry news and latest changes that will impact our programs
  • Partner with Planning / Creative / Brand teams to create cohesive messaging and shopping experience
  • Perform other tasks and activities as required. Perform all job functions with a positive, professional attitude
Z1 MOTORSPORTS INC logo

Z1 MOTORSPORTS INC

3.4 Glassdoor

Headquartered just west of Atlanta, Georgia, Z1 Motorsports strives to offer the best in parts selection, service, and performance for your Nissan 300ZX, 350Z, 370Z, Infiniti G35, & G37. Located approximately half an hour west of Atlanta, Z1 serves customers from around the globe with online parts sales to in house performance builds and tuning.What would become Z1 Motorsports started in 2000 with one totaled 1990 300zx on a farm in Temple, GA. Using the relatively new market of internet forums the Z1 team built what is the largest Z32 specific parts business in the world. Used parts led to installations, installations led to repair/maintenance and new Nissan parts, all soon leading to performance parts and services. A devastating loss of uninsured inventory from a fire in 2003 completely destroying one of Z1's 16,000 sq ft warehouses of Z32 parts was a big setback, but a year later Z1 had even more used Z32 parts than ever and was building the most powerful 300zx's on the street. Z1 will always offer the largest selection of Z32 parts and services available. Now the new 370Z is calling and Z1 has answered. 350Z and G35 used, new, and performance inventories are in stock. Z1 is building some of the most powerful VQ based powerplants on the road with much more to come!In late 2004 Z1 opened a new 15,000 square foot location in nearby Carrollton, GA to suit the growing needs of the shop, offices, and storefront. The Carrollton location houses a 8 bay shop with 3 full time technicians, an in ground DynoJet chassis dyno, a parts department containing Z1's new Nissan and performance parts inventories, a 2,000 square foot showroom, customer lounge, and 8 offices housing sales representatives, parts managers, and corporate personnel. Z1's original location still exists for used parts storage and distribution.We provide expert advice, affordable parts and service, and intelligent performance upgrades and installation. Z1 Started and remains as a group of Z.

Founded in 2000
Carrollton, Georgia, USA
74 employees (6 in marketing)
51% recommend to a friend

Traffic Signals

Monthly Visitors
832.4K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
55.3%
Direct
34.5%
Referral
3.5%
Social
5.5%
Paid
1.2%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
6 (8% of company)