Responsibilities

• Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement
• Manage and create strategy for paid social.
• Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video
• Ownership of channel budgets and resource allocation
• Measure and report paid campaign performance against key results areas (KRAs)
• Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions
• Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns
• Partner with agency partners as necessary to complete paid campaign tasks
• Review and recommend new paid advertising technologies and platforms
• Brainstorm new and creative paid digital marketing growth ideas

Requirements

• Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science
• 5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology
• Strong written and oral communication skills
• Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns)
• Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML)
• Highly creative with experience in market segmentation and audience targeting for paid media
• Strong analytical skills and data-driven thinking
• Up-to-date with latest paid digital marketing trends and best practices
• Working knowledge of major ad-serving platforms (Google, Meta, etc.)
• Ability to review and approve creative assets for paid digital marketing and landing pages