Responsibilities

• Work under the Creative Strategist to conceive scroll-stopping, high-converting concepts and then create them.
• Direct shoots, source influencers, write testimonial scripts, or shoot quick hooks to test new audiences.
• Be quick on your feet, bold, willing to be weird, and learn how to improve every piece.
• Analyze performance insights and build on what’s working, learn from what’s not.
• Write scripts in Shinesty’s brand voice.
• Write UGC scripts that adapt Shinesty’s voice to the target audience.
• Manage content, relationships, timelines, and budgets with influencers and creators as needed.
• Write on-brand ad copy.
• Review past launches and iterate to make the next test stronger.

Requirements

• You balance performance with audience needs, not just funny content.
• You can articulate why a video scaled or flopped in paid campaigns.
• You have many ideas ready to execute and iterate.
• You understand how different audiences respond to formats at different funnel stages.
• Clear communicator and can work independently when needed.
• You can direct talent on set.
• You document your life and content in an engaging way and can apply it to Shinesty.
• You have copywriting instinct; human tone matters.
• You are comfortable coordinating on set with talent or crews.
• You stay in-tune with internet culture and trends.

Benefits

• Mixed WFH with majority in office (Boulder and Denver).
• Competitive Salary.
• Laptop + equipment; access to AI tools.
• Medical, dental, vision insurance.
• Dog-friendly office.
• Flexible PTO, no accruals.
• Flexible working hours.
• Discounted and occasionally free Shinesty products.