Responsibilities

• - Manage and optimize 15-20 paid media accounts
• - Monitor campaigns against established KPIs
• - Analyze cost per lead, cost per booked appointment, and customer acquisition cost
• - Optimize budgets, bidding strategies, campaign structure, keywords, audiences, and ad creative
• - Review search terms and identify new opportunities
• - Troubleshoot tracking and conversion issues
• - Identify performance trends before they become larger problems
• - Present data-driven recommendations
• - Communicate campaign performance clearly with internal team members
• - Help improve both lead quantity and lead quality

Requirements

• 3+ years of paid media experience
• Strong Google Ads experience
• Experience with Microsoft Ads and Meta Ads
• Experience managing real advertising budgets
• Strong understanding of lead generation
• Ability to evaluate performance beyond platform metrics
• Strong communication and organizational skills
• Ability to work Eastern Time business hours

Preferred

• - Home services marketing
• - Google Local Services Ads
• - Offline conversion tracking
• - Revenue attribution
• - Landing page optimization
• - Conversion rate optimization (CRO)
• - ServiceTitan

Benefits

• - Health, dental, and vision insurance
• - 401(k) with company match
• - Paid time off
• - Paid holidays
• - Career growth opportunities
• - Clear path to increased responsibility and compensation