Paid Ads Strategist at Geek Town USA | Bloomfield Hills, MI

Geek Town USA

Paid Ads Strategist

Bloomfield Hills, MI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Own cross-channel paid media campaigns across Google Ads and Meta Ads to hit client goals.

Own planning, execution, and optimization of Google Ads and Meta Ads campaigns.
Must-have: 3+ years of paid media experience in agency or freelance settings.
Standout: Proficiency with GA4, GTM tags, pixels, and conversion tracking.

Job Description

Responsibilities

Build, manage, and optimize paid ad campaigns across Google Ads (Search, Display, Video, PMax) and Meta Ads (Facebook/Instagram)
Develop platform-specific ad strategies tailored to client objectives (lead gen, eCommerce, awareness)
Monitor, analyze, and report on campaign performance using Google Analytics, platform dashboards, and internal tracking systems
Collaborate with designers and copywriters to produce effective creatives and test variants
Create and implement tracking strategies (pixels, conversion events, UTMs, GA4 goals)
Stay up to date on trends, beta features, and platform changes; bring fresh ideas to the table
Present campaign strategies and results to clients in clear, compelling ways
Help guide budget allocation and pacing decisions to meet performance targets
Contribute to media planning and funnel strategy in collaboration with other GTU team members
Occasionally assist with onboarding new clients or helping set up accounts and tracking

Geek Town USA

We are a close-knit team of problem-solvers who focus on innovative websites and technology, authentic video, and efficient paid media. We work best at the intersection of where these come together to shape and power your brand online. By understanding the whole picture of your digital efforts and pain points, we execute strategies and campaigns aimed at smashing your goals.At Geek Town USA we take pride in what we do, we are geeks, and want our clients to gain the most out of their marketing and technology efforts. We want to make the process as seamless and as efficient as possible while providing the best outcome for your business. Come be a part of our Town of Geeks and see just how far we can take you!

Founded in 2013

Pontiac, Michigan, USA

20 employees (3 in marketing)

www.gtu.com