Responsibilities

• Social Media/Web Content: Responsible for coordinating the development and implementation of social media engagement strategies - policies - and plans integrated within existing communication campaigns that support our mission to serve veterans better
• Other duties include: Coordinating new content placement and publishing
• The Public Affairs Specialist must also be able to experiment with ways to use our social media approach to position the VA as a strong community partner
• Tracks - measures - and analyzes social media performance goals
• Coordinates with stakeholders to identify requirements for new development
• Identifies key social media sources (sites - biogs - discussion groups - bookmarking - key influencers)
• Develop a set of best practices and devise recommended rules of engagement for the use of social media
• document the process based on the results that are achieved
• Provide training for social media activities
• Monitor activity and make recommendations based on strategy and trends
• Use technical expertise to develop and integrate social media platforms into Web application frameworks
• Work with other internal groups to ensure social media activities are consistent with internal procedures while supporting their efforts
• In addition to Social Media the qualified applicant will be responsible for web content (internal and external) - postings - revisions -and additions to the site
• The Public Affairs Specialist will reevaluate and reorganize how our website looks - reads - and operates - in addition to creating a public affairs media kit for our external page
• The qualified applicant will also be responsible for creating a listserv and email groups so we can better keep our veteran population informed
• The position will make sure the VA's website is on the cutting edge through the use of pictures - video - and sound - and must have knowledge of 508 compliance and closed captioning
• Prepares responses to inquiries from interested groups and the general public concerning Policies and activities of the medical facility public involvement program
• Writes news releases and articles regarding the medical facility mission - functions - programs - and policies to print and broadcast media representatives
• Organizes and coordinates print and Broadcast media interviews with staff members
• and makes arrangements with the media Involving medical facility activities