Responsibilities

• The Owned Social Strategist will be responsible for shaping the overall social content and programming strategy for multiple lines of business within Apple Services.
• They will curate a unique point of view and tone of voice for each, and share content that fuels conversation and culture through a strategic, moments-based approach.

Requirements

• 5+ years experience in digital/social marketing in the social media space
• 3+ years managing agencies and vendors
• Experience working directly with creators, artists, and other external partners to collaborate on social marketing efforts
• Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
• Experience working in a multifaceted environment
• Excellent storytelling and presentation skills
• Ability to work nimbly and navigate ambiguity with confidence
• Strong leadership and negotiation skills
• Ability to juggle multiple campaigns and projects simultaneously
• Experience working with high-profile talent on high-stakes projects

Nice To Have

• Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling
• Tuned in to cultural trends and conversations in books, podcasts, music, fashion, sports, tech, and entertainment
• Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
• Collaborative and team-oriented approach resulting in shared success
• Demonstrates professionalism and work ethic with the ability to set boundaries
• Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership