Owala Senior Brand Manager-Core & Campaigns

Lehi, UT (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive portfolio strategy and lifecycle across Trove Brands to accelerate growth while keeping brand cohesion.

  • Own day-to-day portfolio performance, analyzing sales, velocity, margin, and SKU productivity
  • Must-have: 5–8+ years in portfolio/brand management or related roles
  • Standout: Strong cross-functional influence across Brand, Creative, Sales, and Operations

Job Description

Responsibilities

  • Own overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planning
  • Identify and drive growth opportunities across the portfolio—scaling winning products, optimizing underperformers, and introducing new concepts that unlock incremental demand
  • Build and manage annual and seasonal portfolio plans aligned with brand strategy, financial targets, and consumer insights
  • Recommend additions, edits, and exits across SKUs, colors, patterns, and collections to improve productivity and brand cohesion
  • Co-lead go-to-market strategy with Brand and Creative teams, ensuring the portfolio is leveraged to create impactful campaigns, product drops, and key moments
  • Translate portfolio strategy into compelling product narratives that fuel storytelling, content, and community engagement
  • Identify opportunities for innovation, collaborations, and limited releases that drive cultural relevance and consumer excitement
  • Help shape campaign priorities by bringing a strong point of view on product, trends, and consumer behavior
  • Own day-to-day portfolio performance, analyzing sales, velocity, margin, and SKU productivity
  • Develop and guide pricing strategy, positioning frameworks, and packaging direction across the portfolio

Requirements

  • 5–8+ years of experience in portfolio management, brand management, merchandising, category management, or related roles
  • Experience in consumer products, CPG, or high-SKU environments with fast product cycles
  • Proven track record of driving growth through product, brand, or portfolio initiatives
  • Strong understanding of assortment strategy, pricing, lifecycle management, and SKU productivity
  • Experience using data and insights to inform decisions and identify opportunities
  • Solid financial acumen, including margin drivers and pricing mechanics
  • Experience partnering with Brand, Creative, or Marketing teams to bring products to market
  • Strong instinct for what makes products resonate with consumers and show up meaningfully in culture
  • Ability to translate product strategy into compelling narratives and moments
  • Exceptional cross-functional collaborator with the ability to influence without authority

Benefits

  • Comprehensive medical, dental, and vision care
  • 401k package with employer matching
  • Paid Time Off
  • Maternity/Paternity leave
  • Full indoor basketball/volleyball court
  • Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
  • Yoga studio
  • Meditation/Nap room
  • And much more!

Trove Brands

We’re Trove Brands—home to iconic brands like BlenderBottle®, Owala®, and Whiskware®.We design, build, and deliver patented, best-selling products that elevate everyday life. From hydration to nutrition to kitchen creativity, our brands are found in over 90,000 retail locations and more than 90 countries worldwide.We believe in the power of bold ideas, world-class design, and products that don’t just work—they spark joy.Explore our world:blenderbottle.com | owalalife.com | avana.com | whiskware.com

Founded in 2000
Lehi, Utah, USA
345 employees (77 in marketing)

Traffic Signals

Monthly Visitors
12.8K
Traffic Source Mix
Search
27.8%
Direct
54.3%
Referral
6.2%
Social
10%
Paid
1.5%

Headcount Trend

Current headcount: ~345

Marketing Team

Marketing Team Size
47 (14% of company)
Median Career Experience
6 years
Median Tenure
2.3 years