Outreach & Brand Specialist (Private Label) at Cardinal Group Companies | Ann Arbor, MI

Cardinal Group Companies

Outreach & Brand Specialist (Private Label)

Ann Arbor, MI (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

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Job Summary

Drive community marketing and leasing support through cross-channel branding, content, events, and campus partnerships to boost occupancy and retention.

Own cross-channel branding, content, and event marketing for the property and campus.
Build partnerships with university departments and local businesses to drive leasing traffic.
Plan and execute resident events, campus outreach, and NIL partnerships where applicable.

Job Description

Responsibilities

Ensure all marketing materials, digital content, and community communications adhere to brand standards across every platform and touchpoint
Conduct regular digital audits of the website, social media channels, and ILS listings to verify accuracy of pricing, availability, photography, descriptions, and branding
Update and maintain property signage assets including A-frames, resident event flyers, and TV slideshow content
Upload and maintain the event calendar in the community app , ensuring all content is current and consistent
Manage all community social media channels, including content planning, creation, posting, and engagement
Develop and execute a consistent content strategy that reflects the community's brand, lifestyle, and culture
Monitor social trends and adapt content accordingly to maintain relevance and audience engagement
Coordinate with the Leasing Manager on important dates, renewal events, and leasing launches to ensure aligned social and marketing support
Create and distribute email blasts and promotional flyers for leasing campaigns, events, and resident communications
Design and produce collateral in collaboration with the PPM (Preferred Placement Marketing) team for promotions and campaigns

Requirements

1-3 years of experience in marketing, social media, events, or outreach; student housing or lifestyle brand experience preferred
Comfortable creating content, building relationships, and presenting the property on campus and in the community
Organized and able to manage multiple projects and deadlines simultaneously
Strong communicator with proven ability to build and maintain partnerships
Familiar with social media platforms, basic design tools, email marketing, and property management reporting systems
High school diploma or equivalent required
Walk, stand, reach, and move throughout the community and campus regularly
Use hands for typing, content creation, and handling materials
Lift or move up to 20 pounds, including event materials, signage, and marketing supplies
Occasional travel may be required for training or to support other communities

Preferred

NIL (Name, Image, Likeness) partnerships experience
Basic design tools proficiency
Experience coordinating with campus partners or university departments (preferred)

Cardinal Group Companies

The strength of Cardinal is rooted in our identity. We know who we are – we are a culture-based company that attracts top talent, strives for excellence through team performance, and allows the percolation of the best ideas throughout the organization as a means of constant improvement in and throughout our businesses. We launch new opportunistic ventures in synergistic and complementary sectors. Our culture and our commitment to excellence have built a strong-and-valuable reputation in the labor, client, and equity markets.

Founded in 2007

Denver, CO, US

1.3K employees (273 in marketing)

www.CardinalGroup.com