Responsibilities

• Brand Strategy – Customer-centric, based on data analysis and insights into fans, market trends, and competitors, aligned with the company’s strategic goals, to formulate the brand‘s development plan for the next 5–10 years.
• Brand Implementation – Integrate the strengths of marketing, R&D, delivery, logistics, and after-sales systems; allocate resources in line with brand strategy to drive the achievement of brand objectives.
• Brand Promotion – Integrate and efficiently leverage various media resources to achieve global brand exposure and communication.
• Market Planning – Organize the global marketing front, lead and formulate market strategies/annual plans, and plan both online and offline new product launches.
• Marketing Execution – Align with the new product launch rhythm to create premium, high-quality marketing materials that provide strong support for product releases.

Requirements

• Hands-on Experience – 5+ years of experience in marketing or branding, with proven track record in building well-known brands.
• Professional Competence – 3+ years of independently managing a brand; digital marketing capability is a preferred qualification.
• Overseas Experience – Familiarity with European and American market culture; experience in multinational corporations is preferred.
• Leadership – Excellent communication skills and team spirit; extensive experience in building and training teams; experience managing a marketing/brand team of 20+ people.
• Language – Fluent in English (native or bilingual proficiency preferred).

Preferred

• digital marketing capability is a preferred qualification.

Benefits

• 401(k)
• Health insurance
• Life insurance
• Paid time off
• Vision insurance