Orthodontic Referral Coordinator & Marketing Specialist-VA

Chesapeake, VA (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own and optimize local dental marketing across branding, media buys, and patient acquisition for a multi-practice network. Drive agency collaboration, event participation, and online reputation while coordinating content, SEO basics, and community outreach.

  • Brand & Campaigns: Collaborate with brand managers to shape messaging, pricing points, and sponsorships that drive new patient leads.
  • Media & Partnerships: Source media buys and coordinate agency work to execute campaigns and track ROI.
  • Digital Presence & Local SEO: Grow website content, manage online reputation, and oversee social media and community events to boost local visibility.

Job Description

Own and optimize local dental marketing across branding, media buys, and patient acquisition for a multi-practice network. Drive agency collaboration, event participation, and online reputation while coordinating content, SEO basics, and community outreach.

  • Brand & Campaigns: Collaborate with brand managers to shape messaging, pricing points, and sponsorships that drive new patient leads.
  • Media & Partnerships: Source media buys and coordinate agency work to execute campaigns and track ROI.
  • Digital Presence & Local SEO: Grow website content, manage online reputation, and oversee social media and community events to boost local visibility.

Dental Care Alliance

As one of the country’s largest dental support organizations, we have more than 400 affiliated dental practices in 24 states.Founded in 1991 and headquartered in Sarasota, FL, Dental Care Alliance supports more than 400 affiliated dental practices in 24 states, making it one of the largest multi-branded dental support organizations in the country. DCA-affiliated practices provide a full suite of dental services, including general dentistry, hygiene, pediatric dentistry, orthodontics, endodontics, periodontics and oral surgery. Our platform is powerful and cultivates lasting relationships. Experienced, licensed Clinical Directors ensure superior standards of care, and our affiliated dentists share our commitment to practicing with honesty, integrity and compassion. The future is now.We’re committed to continually advancing our offices and clinical teams through ongoing training and access to the latest advancements in treatment and equipment. We provide the support necessary to allow our providers to focus on the one thing that matters most: the patients. We invest in our practices and our teams to empower them to stay focused and committed to quality care.Just as each tooth has a counterpart and a strong support system, we are a team working together toward the common goal of providing patients with an exceptional dental experience. Teamwork is what makes a smile, and it’s how we work. It’s always been our philosophy that happy dentists equal healthy smiles. Our model is optimized for growth. Our mission is superior, streamlined, patient-focused dental care.All DCA practices benefit from our successful dental practice model with consolidated support. We provide: • Human resources, payroll and benefits • Marketing • Purchasing • Accounting & accounts payable • Insurance support • Facility support • Staff training and C.E. courses • OSHA compliance • CPR certification • Integrated information technology

Founded in 1991
Sarasota, Florida, USA
1.6K employees (27 in marketing)

Traffic Signals

Monthly Visitors
11.4K
Traffic Source Mix
Search
37.2%
Direct
46.3%
Referral
8.3%
Social
6.9%
Paid
1.2%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
26 (2% of company)
Median Career Experience
11 years
Median Tenure
3.3 years

Funding

Last Raise
Debt Financing, 5 years ago