Responsibilities

• We’re looking for a Manager, Organic Social Strategy within the PepsiCo Creative Studio to help shape and execute best-in-class organic social strategies across PepsiCo’s beverage brands. This role focuses on turning cultural insight, platform understanding, and audience behavior into social programs that drive engagement, relevance, and sustained momentum.
• Brand and Social Strategy Lead platform-specific social strategies for multiple major beverage brands, demonstrating a deep understanding of platform algorithms, engaging content and audiences. Translate brand objectives into actionable social plans, including audience insights, channel strategies, and content frameworks, grounded in clear audience segmentation and cohort-level behavioral nuance. Help create and maintain social playbooks that guide tone, visuals, and messaging across platforms. Stay on top of cultural trends, social formats, and algorithm changes and develop a POV on brand relevance and which opportunities to pursue, with awareness of how evolving format structures and distribution signals may influence reach and engagement.
• Content & Engagement: Social-First Campaigns: Collaborate with creative teams to ideate and execute social-first campaigns that spark engagement and drive conversations. Real-Time Activations: Partner with community managers to identify and seize opportunities to participate in cultural and trending moments authentically and in real-time. Influencer Integration: Work with the influencer team to incorporate creators into social strategies, amplifying brand messages in unique and impactful ways.
• Capability Development and Innovation: Serve as a subject matter expert on all social platforms, including emerging platform opportunities and deep understanding of algorithms, culture and content trends including format prioritization, engagement weighting, and discovery mechanics that shape performance. Develop and streamline processes for digital brand communication across cross-functional partners (Legal, Consumer Relations, Communications, Brand, etc.) in partnership with Corporate Governance. Champion and embed culture-first thinking across the organization, driving strategies that resonate with consumers and align with current cultural landscapes, while ensuring content systems are responsive to real-time audience and platform signals.
• Collaboration & Team Support: Cross-Functional Alignment: Partner with social listening, analytics, creative, and brand teams to ensure alignment across all social initiatives. Leadership: Act as a mentor and day-to-day leader for junior social strategists, providing guidance, feedback, and best practice support to elevate the team’s work. Stakeholder Communication: Present strategies, campaign plans, and performance results to internal stakeholders and brand teams.
• Measurement & Optimization: Social Analytics: Collaborate with analytics teams to track performance to inform optimizations. Insights-Led Strategy: Regularly review platform data, cultural insights, and consumer behavior trends to refine strategies and ensure content remains fresh and impactful, adjusting creative formats, cadence, and participation models based on real-time distribution and engagement patterns. Testing & Learning: Drive a test-and-learn approach, leveraging data and experimentation to improve performance and uncover new opportunities for growth.

Requirements

• Bachelor’s degree required
• 5-7 years of social media strategy experience within a creative agency or social media-focused role.
• Deep understanding of social media platforms, trends, and best practices, with experience crafting and executing platform-specific strategies, including knowledge of how algorithmic shifts and creative structure influence discoverability.
• Track record of growing reach/engagement of organic social accounts by implementing social strategy
• Strong ability to analyze audience behavior and turn insights into actionable, cohort-informed social strategies.
• Exceptional organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Creative thinker with a passion for innovation and a strong eye for culturally relevant content.
• Proven ability to collaborate across teams, present ideas effectively, and foster strong relationships with cross-functional partners.
• Experience with social analytics tools and the ability to translate data into actionable insights.

Preferred

• The Ideal Candidate You are a sharp, culturally fluent strategist. You’re curious about platforms, audiences, and behavior, and excited by turning insight into social programs that actually perform. You recognize how different audience segments engage across platforms and understand how evolving algorithm and format dynamics influence performance. You’re comfortable owning work, collaborating across teams, and refining ideas through testing and learning. You’re growing into leadership, but you stay hands-on and grounded in the details.

Benefits

• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.